Madrid HIP Horeca Professional Expo 2027

1–3 March 2027 · IFEMA Madrid, Madrid, Spain

HIP – Horeca Professional Expo is a professional trade fair focused on hospitality and food-service innovation. Its stated scope includes products and services for hotels, restaurants and catering businesses. The event's cross-sector format can help operators compare solutions for purchasing, kitchen operations, guest experience and service delivery.

Why Madrid HIP Horeca Professional Expo matters

Review operational solutions

Food and beverage, professional kitchen equipment, hospitality technology and delivery services address different parts of hotel, restaurant and catering operations. Visitors can focus on the challenges most relevant to their own business and compare the types of solutions presented.

Compare across related sectors

The event's range also includes wine and spirits, design and guest experience, health and safety, and franchise concepts. This breadth may help hospitality professionals consider how purchasing, service and customer-facing decisions fit together.

Who should visit Madrid HIP Horeca Professional Expo?

Hospitality owners and senior executives

The organiser's event information identifies owners and senior executives as an intended audience. They may prioritise products and services linked to operational efficiency, kitchen needs, customer experience or delivery, then assess fit against their business requirements.

Hospitality operators, buyers and distributors

For professionals involved in day-to-day operations or sourcing, the useful question is not simply what is new, but which product category addresses a current need. Compare specifications, service arrangements and implementation requirements where suppliers provide them.

Manufacturers and solution providers

Companies working in food and beverage, kitchen equipment, technology, design, franchises or delivery can use the event as a setting to present hospitality-focused products and discuss their applications with industry professionals. The page should not be treated as a guarantee of buyers or commercial outcomes.

What can you find at Madrid HIP Horeca Professional Expo?

• Food and beverage products and solutions
• Wine and spirits
• Professional kitchens, equipment and cookware
• Hospitality technology and digital services
• Design and guest-experience solutions
• Health and safety products
• Franchise concepts, new business models and delivery services

Use these categories to build a shortlist before attending. If kitchen productivity is the priority, compare equipment requirements and service support; if digital operations or delivery are more relevant, focus on how a solution fits existing workflows.

How to prepare for Madrid HIP Horeca Professional Expo

1. Set a business objective. Choose one or two priorities, such as evaluating kitchen equipment, reviewing hospitality software or exploring a franchise concept.
2. Prepare comparison questions. For equipment, ask about capacity, installation, maintenance and service. For digital solutions, check compatibility, workflow changes and support. For food and beverage products, clarify specifications and supply terms directly with suppliers.
3. Plan follow-up. Record the company, product, operational need it addresses and the next information required. Confirm current visitor and programme arrangements with the organiser before travelling.

After Madrid HIP Horeca Professional Expo

Review notes promptly and separate immediate operational needs from longer-term ideas. Request any missing technical specifications, service conditions or product information from the companies you met, then compare those details against your requirements before making purchasing or partnership decisions.

Is Madrid HIP Horeca Professional Expo worth visiting?

It is most relevant to hospitality owners, executives and professionals evaluating products or services across food and beverage, kitchen operations, technology, design and service delivery. A defined sourcing or operational objective will make the broad HORECA scope easier to use.

Madrid HIP Horeca Professional Expo 2027 at a glance

Hospitality opportunities in Spain

Market size and demand context

Spain's tourism activity reached €200,699 million in 2024, equal to 12.6% of GDP; tourism branches accounted for 2.78 million jobs, or 12.3% of total employment, according to the Spanish National Statistics Institute (INE). These figures describe tourism broadly, not the HORECA equipment market specifically. They provide context for the scale of the hospitality economy in which hotels, restaurants and food-service operators work.

Market access and product compliance

EU Regulation (EC) No 1935/2004 is in force, as amended, and sets requirements for materials and articles intended to come into contact with food. This is relevant to suppliers of applicable cookware, utensils and other food-contact products; requirements depend on the product and its materials.

What this may mean for exhibitors and visitors

Exhibitors of food-contact products may use discussions with Spanish hospitality buyers and distributors to understand product fit and compliance questions, while visitors may compare equipment and products against operational needs and ask suppliers for supporting technical information. The available evidence does not establish HORECA-specific market size, segment demand or supplier gaps, so these figures should not be read as a forecast of sales or event outcomes.