Arabian Travel Market 2027

Arabian Travel Market (ATM) is the international travel and tourism trade exhibition for destinations, accommodation, airlines, business and corporate travel, business events and MICE, destination management, travel services and travel technology. The 2027 edition runs 3–6 May 2027 at Dubai World Trade Centre, Dubai, United Arab Emirates. Travel buyers can compare suppliers and destination offers; travel companies can explore partnerships and distribution; and exhibitors can present services to professionals working across leisure, business, luxury and corporate travel.

Opening hours: 3 May, 11:00–18:00; 4–5 May, 10:00–18:00; 6 May, 10:00–17:00.

Arabian Travel Market 2027 at a glance

The organiser has announced the 2027 dates and venue. The latest show-history figures with an explicit edition year are for 2024; they are not attendance forecasts for 2027.

Why Arabian Travel Market matters

Discover a broad travel marketplace

ATM brings destinations, accommodation, airline routes, business travel, MICE, destination management and travel technology into one professional setting. The range is useful when a buyer’s brief spans more than one part of the travel value chain: compare a destination or hotel offer alongside the services and systems needed to sell, distribute or support it.

Compare options against real business needs

Travel buyers can shortlist suppliers by market, customer type and operational fit rather than collecting brochures indiscriminately. Tour operators can assess destinations and accommodation; corporate travel professionals can compare business-travel services; and event planners can investigate MICE suppliers. A focused list of requirements helps make conversations more useful.

Meet the people behind the offer

The organiser describes ATM Buyers’ Club as a forum for senior travel-industry decision-makers with direct purchasing responsibility across leisure, business events, luxury and corporate travel. Exhibitors can use the event to present their offer and explore relevant conversations; buyers should verify eligibility and meeting arrangements with the organiser rather than assume access.

Follow changes in travel

ATM’s 2025 edition highlighted AI-powered planning, AR/VR experiences, luxury journeys, sustainability, electric aviation and AI-driven business matchmaking. These are examples of previous-edition themes, not a promise of the 2027 programme. They give professionals useful questions to carry into the next edition: which tools improve planning or distribution, which travel experiences fit their customers, and what operational changes a new offer would require?

• 2024 attendance: over 47,000 attendees, as published by the organiser.
• 2024 exhibitors: 2,600, as published by the organiser.
• 2024 geographic reach: attendees from 161 countries, as published by the organiser.

These figures indicate the scale and international reach of the 2024 edition, not a guarantee of the 2027 audience or commercial results.

Exhibition sectors and product groups at Arabian Travel Market

Destinations and tourism organisations

Destination stands let visitors compare place-based offers and the way each destination presents itself to travellers and trade partners.

• National tourism organisations and destination marketing bodies
• Regional and city destination portfolios
• Destination information and travel experiences
• Tourism campaigns and trade-facing destination services

Accommodation and hospitality

Accommodation is a substantial category in the event’s official product directory. Buyers can compare offers by customer segment, service model and distribution needs.

• Hotels and resorts
• Accommodation groups and brands
• Booking and reservation services
• Hospitality products and guest services

Airlines and air connectivity

The organiser identifies airlines and airline routes among the travel offers presented at ATM. These are relevant to destination access, package design and travel planning.

• Airline services and route offers
• Passenger travel products
• Air-travel distribution services
• Airline and destination trade partnerships

Business and corporate travel

This official product-directory category serves buyers arranging work-related travel and suppliers supporting corporate travel programmes.

• Business travel management
• Corporate travel services
• Business travel booking and support
• Travel consulting and related services

Business events and MICE

Meetings, incentives, conferences and exhibitions connect the travel sector with corporate and association events.

• Business-event and MICE services
• Meeting and conference travel
• Incentive-travel offers
• Event-related destination and accommodation services

Destination management and travel services

The official directory includes destination management companies and consulting or service providers. Buyers can assess the local delivery and partner support behind a travel offer.

• Destination management companies
• Travel consulting companies
• Ground arrangements and destination services
• Travel-service coordination

Travel technology

ATM Travel Tech is a named part of the event. The 2025 show history highlighted AI-assisted planning, AR/VR travel experiences and AI-driven matchmaking as prior-edition themes.

• Travel technology and digital services
• AI-assisted trip-planning concepts highlighted in 2025
• AR/VR travel experiences highlighted in 2025
• Digital business-matching concepts highlighted in 2025

Who should visit Arabian Travel Market?

Travel buyers, tour operators and travel agencies

Visit with a sourcing brief for the markets and customers you serve. The organiser identifies travel trade visitors and buyers as core audiences.

Useful if you are looking for:

• Destinations that fit a defined customer profile
• Accommodation and travel services to add or compare
• Suppliers for leisure, luxury or outbound travel products
• Potential partners for your distribution or package needs
• Travel technology relevant to planning, booking or customer service

Bring your target market, customer segment, seasonal requirements and service criteria so that comparisons are specific.

Corporate travel and MICE professionals

Senior decision-makers across corporate travel and business events can use the event to evaluate suppliers and destination or accommodation options relevant to their programmes.

Useful if you are looking for:

• Business-travel suppliers and support services
• Meeting and conference travel options
• Destination and accommodation partners for events
• Technology or service improvements to assess
• Contacts for a defined upcoming corporate or association requirement

The organiser identifies these sectors within its Buyers’ Club audience description; confirm any access or meeting criteria with the event team.

Travel suppliers and exhibitors

Destinations, accommodation providers, airlines, business-travel companies, MICE suppliers, destination management companies and travel-technology firms can present their offer to an international trade audience.

Useful if you are looking to:

• Explain your offer to travel trade buyers
• Compare your proposition with adjacent services
• Explore distribution or destination partnerships
• Assess which customer segments respond to your product
• Plan follow-up conversations around specific commercial questions

Set a clear target market and value proposition before committing to exhibition participation; attendance alone does not ensure a buyer meeting or sale.

Travel media and digital influencers

The organiser names press and digital influencers as attendees who report on travel-industry developments and discover products and services.

Useful if you are looking to:

• Track travel-sector themes and new offers
• Identify organisations for editorial research or interviews
• Understand how suppliers present destinations and services
• Plan coverage around the event’s published programme and access conditions

Check the organiser’s media guidance and interview arrangements before planning coverage.

Why visit Arabian Travel Market?

1. Build a destination shortlist: compare tourism organisations’ offers against the source markets and traveller profiles you serve.
2. Review accommodation options: assess hotel and hospitality offers against location, customer segment and distribution requirements.
3. Find travel-service partners: discuss destination management and travel support with providers whose scope matches your itinerary or business model.
4. Evaluate corporate and MICE suppliers: compare services for business travel, meetings and event-related travel.
5. Explore travel technology: use the prior-edition themes as prompts, then assess any 2027 products or sessions actually announced by the organiser.
6. Develop a useful contact plan: prioritise the buyers, suppliers and media organisations relevant to your objectives and agree follow-up actions where conversations warrant them.

Why exhibit at Arabian Travel Market?

ATM is relevant to organisations selling destinations, accommodation, air travel, business and corporate travel, MICE, destination management, travel services and travel technology. The organiser describes an international audience of travel professionals, buyers, press and digital influencers; its 2024 history page recorded 2,600 exhibitors and over 47,000 attendees, as organiser-published figures.

• Present destination, hospitality or travel-service offers to a broad trade audience.
• Explain product fit directly to travel buyers and decision-makers.
• Explore distribution, representation or business-event partnerships.
• Compare how adjacent travel services are presented and positioned.
• Use buyer conversations to identify questions for product, market or service planning.

Before exhibiting, define target customer types, territories and the specific action you want from a conversation. Check the local distribution model, activity-specific permissions, service obligations and commercial terms that may apply to your business before making commitments; this guide does not establish individual licensing requirements. ilikevents can assist with registration, stand planning, promotional materials and business-meeting arrangements.

How to prepare before Arabian Travel Market

1. Set a decision-led objective

Choose a goal you can evaluate: shortlist destinations for a new package, compare accommodation suppliers, identify a corporate travel partner or assess technology against a specific planning or distribution problem. Keep a short list of questions tied to that decision.

2. Build a target list

Review the organiser’s exhibitor and product information as it is updated for the 2027 edition. Separate must-meet organisations from useful alternatives and exploratory stands. The current product directory is labelled 2026, so check that a listing is relevant to your 2027 plans before relying on it.

3. Prioritise meetings

• A — Must meet: suppliers or buyers directly linked to a current project.
• B — Useful: alternatives, complementary providers or potential partners.
• C — Explore if time allows: emerging ideas and adjacent sectors.

Use the organiser’s registration and meeting tools when details for 2027 are published. Do not assume that a meeting or hosted-buyer place is confirmed until the organiser confirms it.

4. Prepare travel-sector questions

• Which traveller or business segment is this offer designed for?
• What is included, and what must be arranged separately?
• Which source markets, routes or distribution channels does the supplier serve?
• What are the booking, change and cancellation conditions?
• How are seasonal availability and capacity handled?
• What service support is available to partners and customers?
• For accommodation, what room types, service standards and booking channels are relevant?
• For technology, what systems does the product integrate with and what implementation is required?
• For corporate or MICE travel, what are the group, meeting or programme requirements?
• What information should be shared after the event to continue an evaluation?

5. Plan the visit logistics

Confirm the latest opening hours, registration conditions, transport guidance and venue arrangements on the organiser’s site before travelling. International visitors should check entry requirements for their own nationality and allow time for travel planning. ilikevents can help coordinate visit planning, registration, travel and interpretation services.

How to make the most of Arabian Travel Market

Use each conversation to answer a business question rather than collect material without a decision in mind. A practical record is: Organisation → Offer → Target customer → Why it may fit → Evidence or conditions to check → Next action.

For example, a tour operator comparing accommodation can note the traveller segment, service inclusions, distribution terms and outstanding questions for each provider. A corporate travel buyer can record which parts of a proposed service match current programme needs and what documentation or follow-up is required. Compare like with like, and distinguish a supplier’s stated offer from details that still need confirmation.

ATM’s official site provides exhibitor and product-directory information; the page currently labels the product directory 2026. Use the edition-specific organiser information for 2027 as it becomes available. For buyer and exhibitor meetings, confirm the relevant event arrangements in advance.

Beyond the exhibition floor

The official show history describes ATM 2025 as featuring AI-powered planning, AR/VR experiences, ultra-luxury journeys and AI-driven business matchmaking, alongside themes including sustainability, electric aviation and biodiversity restoration. These are examples from 2025, not a confirmed 2027 programme. They show the kinds of questions travel professionals may want to explore: how new planning tools affect customer journeys, what immersive experiences add to destination presentation, and how sustainability claims relate to actual operations.

Check the organiser’s conference and events information when the 2027 programme is released. Choose sessions by the decision or knowledge gap they address, and leave time to compare the relevant suppliers or services afterwards.

Networking at Arabian Travel Market

Prepare a concise introduction that explains your role, customer or market focus, and what you are trying to source, sell or evaluate. A travel supplier might specify its destination, accommodation or technology offer and the partner profile it seeks. A buyer can describe target traveller groups, service needs and decision timing without sharing confidential information.

During a conversation, ask what a useful next step would be: a product specification, a commercial proposal, a demonstration or a follow-up discussion. Record permission and agreed actions, then follow up with context rather than a generic message. The event’s hosted-buyer and matchmaking arrangements should be checked with the organiser; do not assume any particular meeting access.

Arabian Travel Market visitor profile and business opportunities

These are practical areas to investigate, not a promise of specific exhibitors, buyers or meetings in 2027.

Practical information for international visitors

The organiser’s venue page gives daily opening hours and local transport guidance. Confirm the current access and visa information before travelling; ilikevents can assist with travel planning, visa applications, local transport and interpreter or business-guide services.

Plan your time at Arabian Travel Market

If you have one day

Prioritise the meetings and sectors tied to your most immediate sourcing or selling objective. Review the organiser’s current floor information, group nearby appointments and reserve time for follow-up notes.

If you have two days

Use one day for your primary sector—such as destinations, accommodation or business travel—and the second for adjacent services, technology or MICE partners. Compare offers with the same criteria.

If you have three or more days

Allow time for a wider market scan, selected conference sessions when the programme is published, and follow-up conversations. The 2027 event runs for four days; choose your schedule around objectives and confirmed availability rather than assuming every area or session requires a full day.

Arabian Travel Market is especially valuable if you have a project

Bring the outline of the travel product, programme or sourcing decision you need to advance. For a tour or travel package, define the customer segment, destination criteria, accommodation needs, transport assumptions and operating dates. For a corporate or MICE brief, note group size, meeting purpose, service requirements and decision timetable. For a technology evaluation, list the current workflow, systems and performance questions you need a supplier to address.

Share only information appropriate for an initial business conversation. Ask suppliers to clarify scope, inclusions, implementation, service support and commercial terms, then compare proposals after the event against the same requirements.

After Arabian Travel Market: where the real value starts

Sort contacts into three groups: A — immediate for an active sourcing or partnership decision; B — potential for a relevant but longer-term opportunity; and C — market intelligence for offers or trends worth monitoring. Send a tailored follow-up that recalls the discussion and asks for the next useful item, such as a product specification, destination information, service outline, booking terms or technology demonstration.

For potential partners, compare operational scope, customer fit, distribution, service obligations and terms before moving forward. Record which questions remain open and who will answer them. The value of a travel trade event depends on careful evaluation and follow-up; a conversation alone is not a commercial commitment.

Arabian Travel Market visitor checklist

Before

• ☐ Set a clear sourcing, partnership, sales or research objective.
• ☐ Check the 2027 registration and programme information as the organiser updates it.
• ☐ Prioritise organisations and prepare tailored questions.
• ☐ Confirm travel, venue access and entry requirements for your nationality.

During

• ☐ Compare suppliers against the same customer and service criteria.
• ☐ Record offer details, conditions and unresolved questions.
• ☐ Attend only sessions that address a defined information need.
• ☐ Agree a next step where a conversation has genuine potential.

After

• ☐ Follow up with context and the agreed request.
• ☐ Compare proposals, service scope and commercial terms.
• ☐ Separate confirmed information from assumptions before making a decision.
• ☐ Assign an owner and date for each next action.

Is Arabian Travel Market worth visiting?

Arabian Travel Market is most useful for travel professionals who need to compare destinations, accommodation, travel services, corporate and MICE offers, or travel technology in a structured way. It also offers suppliers a setting to present their proposition to an international trade audience. The 2024 organiser-published scale—over 47,000 attendees and 2,600 exhibitors—shows the reach of that edition, while individual value in 2027 will depend on fit, confirmed programme and preparation. Arrive with target organisations, meaningful questions and a follow-up plan; walking the floor without a clear objective is less likely to produce useful decisions.

Your next question about Arabian Travel Market

What do you need to discover, compare or decide through the travel trade community that you cannot resolve through desk research alone? Set that objective before you plan your visit. Discover. Compare. Meet. Evaluate. Follow up.

Travel and tourism opportunities in the United Arab Emirates

Market size and demand

Dubai welcomed 18.72 million international overnight visitors in 2024, a 9% increase on 2023, according to Dubai Government figures from the Department of Economy and Tourism. This is a Dubai destination-visitor indicator, not a measure of total UAE tourism spending or demand for every travel product.

• International overnight visitors: 18.72 million to Dubai in 2024, up 9% year on year.
• Hotel room inventory: 154,016 rooms across 832 establishments at the end of 2024, compared with 150,291 rooms at 821 establishments in 2023.
• Hotel occupancy: 78.2% average occupancy in Dubai in 2024; occupied room nights reached 43.03 million.

Market drivers and areas to investigate

The government-reported increase in international overnight visitors and the expansion of hotel inventory provide destination and hospitality context for businesses considering Dubai. They do not establish demand for a specific supplier or product. Travel companies can use these indicators to frame questions about customer segments, capacity and service fit.

• Accommodation and hospitality supply: hotel room inventory increased between 2023 and 2024 while occupancy averaged 78.2% in 2024. Hotel and hospitality suppliers may investigate procurement or service needs; purchasing plans and supplier access must be verified with each operator.
• Destination and travel-service partnerships: international visitor volume offers context for destination organisations, tour operators and destination-management providers assessing partner fit. The aggregate visitor figure does not identify demand by source market or travel product.
• Travel distribution and technology: travel-technology firms may evaluate whether their planning or distribution tools fit the needs of Dubai-based hospitality and destination businesses. The cited indicators do not quantify technology spending or product demand.

What this may mean for exhibitors

Accommodation, destination, airline, travel-service and technology exhibitors could use ATM to test whether their offers match the needs of travel buyers and regional partners. The Dubai visitor and hotel figures provide market context, not proof of a contract opportunity. Check each potential partner’s target segments, distribution model, service requirements and any activity-specific permissions before committing resources.

What this may mean for visitors

Buyers and travel professionals may use the 2024 visitor and hotel indicators as context when comparing destination and hospitality offers. They can then request segment-specific information, capacity, booking conditions and service support from relevant suppliers. These Dubai indicators should not be treated as a market-size estimate for the entire UAE travel industry.

How ilikevents can help you at Arabian Travel Market

Turning a travel-market visit or exhibition stand into a well-planned business activity takes preparation. ilikevents can support visitors and exhibitors with practical arrangements and participation planning.

For visitors

• Exhibition visit planning around your sourcing or market-research goals
• Flight and hotel arrangements
• Visa application assistance
• Airport transfers and local transportation
• Interpreter and business-guide services
• Ticket and registration assistance
• Business-meeting coordination

For exhibitors

• Exhibition registration and organiser coordination
• Stand selection and participation planning
• Booth design and construction
• Exhibition staffing and interpretation
• Promotional materials and advertising
• Business-meeting arrangements
• Local market research and distributor identification
• Accommodation, flights and transportation

Explore Event Opportunities

Explore how Arabian Travel Market may help you compare travel suppliers, assess destination and hospitality offers, or plan a purposeful exhibition presence—with practical support from ilikevents.

Get Expert Assistance from ilikevents to plan your visit or participation.